When I was offered the chance to write a short article for an industry magazine in England, I said yes. Why?
- It was a fun diversion
- It was a one-off
- My book was given a plug
Plus my Dad used to have a factory that supplied tissue paper products – which is the sort of polite euphemism for which the English are renowned. Anyway, as such, I felt slightly qualified to voice my tried-and-tested opinion on, erm, toilet paper. I could already visualise my opening paragraph:
‘I used to delight in telling everyone that my dad sold bog rolls for a living. Indeed that’s how he ultimately made his fortune, supplying this ordinary, but essential, household commodity. Adelaide Mill was the site of his Oldham factory; the place from which he built his empire and retired early. I remember asking him about their testing methods. The paper had to be sufficiently strong to do the job, but light enough to flush around the U-bend. What exactly happened in the lab, I wondered, thinking of his background in chemistry? He smiled. We’d put it in a jar of water, and shake it up, he said.’
Technical or what? Well, it did the trick.
Anyway, here are some of the more amusing snippets, about life in the 70’s and 80’s:
‘Back then we had regular Andrex adverts on ITV, depicting a succession of frolicking Labrador puppies. Having snaffled the end of the toilet paper, the puppy would unravel it through the endless corridors and rooms of an uncommonly large British home, to demonstrate its three defining qualities. Soft, strong and very, very long it may have been, but we had dad’s own brand. We were never short of toilet paper in our house, and we never had any puppies making-off with the last few sheets.
I grew up in a two storey home, in a family of four, where my dad was the only male in the household. Of course that meant he spent about 15 years-or-so waiting to get into the upstairs bathroom. To be fair, he did have the shower-room downstairs, and that was the one place he could lock the door, sit down, and read the newspaper in peace.’
Not all countries had the same home comforts back then, as I found when I travelled during my student years:
‘In Poland, in the years before the wall came down, they used to have stern faced Toilet Supervisors at the entrances to most public facilities. On arrival they would hand you 2 squares of paper. Two. That’s more than frugal. It’s hard to be creative in the face of such austerity.’
Another favourite memory, as I’m sure my sister would agree:
‘A wet wipe was a bit more exclusive. The moist towelette beguiled us with its compact practicality, and was associated with package holidays and overseas trips. Typically it’d be found on your Spantax airline meal tray, individually wrapped amongst the cutlery, and you’d save it to use later; but by the time you got around to opening it, it had usually desiccated to an unusable crisp square. At some point we had a plastic container of Wet Ones in the medicine cupboard at home. It was a product that was generally purchased for a summer holiday on an English beach; those halcyon days when you ate gritty sandwiches and got chased by wasps.
I have kitchen paper now, and it’s really useful when the chain comes off my bike and I need something disposable to wrestle it back onto the gear mechanism. It also makes the perfect wrapping for the smashed smithereens of your only, singularly most favourite insulated glass mug; and the ideal blotter for all the tears you cry as you sweep up the shattered remnants and put them into the bin.’
Even in retirement, my dad still likes to ponder the tensile properties of toilet tissue, and he knows a thing or two about how to run a successful business. I remember they once taped an advert that was going to be used for radio. But it was the second version that was most memorable. Made after a long day in the studio, it was clearly never meant for release.
‘Ever had diarrhoea so bad that what you thought was a fart wound up as a new pair of trousers? Or ever found bog paper so thin your hand went straight through? Well now there’s an answer – new super-absorbency Arsewipe.’
I have a copy of the recording on a BASF cassette. That’s how old it is. And I still laugh at the punchline:
‘So if you’re full of shit, Arsewipe is here to wipe your cares away. And remember, next to Arsewipe everything is crap.’
You must be logged in to post a comment.